An old résumé listed her longest job as lasting less than a year. At one point, in her mid-twenties, collection agencies were hounding her to recover $10,000 in debts. Lisa Allen, according to her file, was thirty-four years old, had started smoking and drinking when she was sixteen, and had struggled with obesity for most of her life. “She was the scientists’ favorite participant. Let’s look at some book introduction examples …Ĭheck out the opening of Charles Duhigg’s The Power of Habit: “What could be”: the better situation the reader will be able to access, presumably as a result of reading your book.“What is”: a current, non-ideal situation the ideal reader strongly identifies with.Your story must connect to your book’s title and communicate: You’ll get better results if you include elements of “what is” and “what could be,” which are part of Nancy Duarte’s techniques for effective storytelling in presentations. However, you can’t learn how to write a book introduction with just any story. Once those questions are raised, we’re hooked we can’t help but keep reading to find out the answers. Any information provided in that format instantly activates two compelling questions in our minds: Which means you’re ready to implement the three steps that will deliver an engaging and effective book introduction. I’m going to assume you know exactly who your ideal reader is. As noted above, it must be pitched to - and engage - your ideal reader. So, as tempting as it might be to write an introduction that tries to capture the attention of “everyone,” it’s a bad idea. Tell the reader why you’re the person to deliver on that promiseīut first, you need to remember one key thing:Īn introduction is a sales letter for your book.Expand on the promise in your book’s title.
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